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MoraAI Assistant
A natural language customer support AI chatbot that handles FAQs, routes inquiries, and generates leads.
https://basimora.com/case-studies/moraai-chatbot-business-website
Project Goal & Objectives
Deploy an automated support chatbot widget that answers FAQs and routes complex questions.
Client Challenges
High customer support ticket costs, long queue times, and lost lead sales.
Applied Engineering Solution
We built a customer care AI chatbot using the OpenAI API, integrated directly onto the retail homepage.
Design Approach
Clean floating bubble widget, custom branding colors, and clear input fields.
Development Strategy
LangChain retrieval-augmented generation (RAG) using the clinic database, and API routing.
Business Benefits & Outcomes
Lowered monthly client support team expenses by 40% and improved lead capture.
Technologies Integrated
OpenAI APINext.jsNode.jsLangChainPostgreSQL
Key Project Features
- FAQ auto-response
- Lead capture forms
- Complex inquiry routing
- Real-time messaging widget
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